Technology is useless without knowing how, when and why anyone should use technological advancements. Companies that are created in the time of a certain technology cycle are lucky, as they can have a fresh start with no need for the transformation of the status quo. Those companies that were born before that era are struggling to fully integrate digital tools into existing company processes. To say more, according to Harvard Business Review survey, 70% of general change projects in companies fail. This, we suspect, may apply even more to (potentially disruptive) digital transformation if it is enacted with fuzzy targets and methodology. Combining existing strengths with process innovation generated by digital change is what industry is currently seeking.
Apart from mere outputs, an innovative element lies in the process that the project will unfold between Academia and industry. This process will stimulate mutual participation, exchange and open source approaches. It will generate a toolbox for companies to use and also try to generalize findings for teaching purposes (used as an input in IO4).
This IO is to provide the following tool box:
This project shared by the three partner universities Bielefeld University of Applied Sciences/D, Brno University of Technology/CZ and University of Tartu/EST aims to provide the framework for a future joint master's degree on Digital Transformation of Corporate Business.